USTA National Tennis Center Inc.

Manager, Coach Marketing

Job Post Information* : Posted Date 3 weeks ago(5/2/2024 1:10 PM)
# of Openings
Marketing & Creative
Company : Name
US-FL-Lake Nona

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.


Why Work for the USTA? 

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game! 

The Role 

  • Responsible for overseeing and implementing comprehensive marketing strategies to promote USTA programs, digital products, and services for tennis coaches to drive engagement and foster the growth of quality and diverse tennis coaches to provide players with exceptional on-court experiences. This role involves a combination of both tactical and strategic responsibilities outlined below.
  • Partner with Senior Manager, Coach Marketing in the development of annual and long-term marketing plans for USTA programs, digital products, and services related to coaches.
  • Develop and support recommended strategies for engaging, acquiring, and retaining tennis coaches to increase the number of quality and diverse coaches that participate in USTA programs and digital products. This includes but is not limited to:
  • Execute marketing plans that could include: email offers, paid media, and other elements
  • Manage promotional offers and upsells
  • Support the development and execution of marketing and advertising materials across all channels and ensure brand consistency at all touchpoints.
  • Develop and execute direct marketing plans to drive coach engagement including 360 marketing campaigns.
  • Work closely with the rest of the CT Marketing team to ensure customer journey cohesion between coaches, players and facilities.
  • Establish key performance indicators (KPIs) for each marketing campaign and ensure alignment with broader strategic priorities and organizational goals.
  • Monitor marketing program results by developing a measurement and analytics plan in collaboration with internal analytics teams.
  • Evaluate and optimize campaigns and business as usual activities to achieve goals.
  • Support internal business units with day-to-day needs, including manual and collateral development.
  • Manage third-party vendors in the development, execution, and reporting of campaigns and any effort facilitated outside USTA channels

Who You Are 

  • Bachelor’s degree in marketing, business, communications, or a related field
  • Three to five years of experience in marketing
  • Experience in sports and entertainment is a plus
  • Strategic, creative thinker able to take initiative and work independently and within a team
  • Strong written and oral communication skills
  • Ability to be flexible with a positive attitude
  • This position is designated as “hybrid/flex” and allows for both remote and on-site work
  • Occasional travel for agency meetings or events

 What We Offer

  • At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!
  • Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
  • Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
  • Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
  • Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $5,000 for tuition reimbursement, per academic year.
  • Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
  • Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the base salary for this position is $60,000-68,000. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.


Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.


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